BMW is one of the leading car manufacturing company around the globe. BMW has been an industry leader in automated driving technology, but you might not be able to tell that from its current products.
BMW will wait to implement automated driving technology in its cars. Other leading car manufactures like tesla have already started beta-testing its Autopilot suite of self-driving systems on public roads with customers.
We can offer automated driving on the motorway up to 120 kilometers per hour,But our technology must be 100 percent reliable. – BMW Chief Executive Harald Krüger told Handelsblatt
Krüger also added “In the app industry, you can launch products on the market that are 70 to 80 percent ready and then complete their development with the customer,” Krüger said. “That is absolutely impossible with safety features in a car.”
The best example for that is the Autopilot 7.0 software update, Tesla Model S owners had to Autosteer and Auto Lane Change systems added in the software update provided by tesla.
“It starts with automatic parking without the driver at the wheel, which we already offer today in our new BMW 7 series version. The next step will be that you get out of the car in front of the parking garage and the car then looks for a space itself and parks,” Krüger admitted. “It will continue with automated driving on the motorway.”
BMW is aiming to be “a technology leader” despite the fact its is adopting self-driving technology very slowly.