According to The Wall Street Journal we can expect to see movies and TV series among Red’s offerings, For which Alphabet Inc. property has reportedly begun meeting with Hollywood studios and production companies.
Youtube’s executives Susanne Daniels (former MTV programming chief) and Kelly Merryman (former Netflix content executive) are looking for content which is to be exclusively seen on Red.
YouTube is dominant in ad-supported online video, but they have missed the subscription side. To get people to pay they will have to have higher-end content. – Mark Terbeek (VC firm partner told the WSJ)
Youtube hopes that showing exclusive movies and tv shows on red will attract customers to sign up for red even if they already have Netflix or Hulu.