Apple announced its most awaited Apple Tv. The new Apple TV is a revised physical design, faster internals, updated remote, and key new features including a built-in App Store.

As Apple Tv comes in with App store, Apple and third-party developers will expand Apple TV’s software ecosystem and widen its core functionality to put a much bigger emphasis on gaming.

“It’s the golden age of television,”Our vision for TV is simple and perhaps a little provocative. We believe the future of television is apps.” – CEO Tim Cook.

Siri is built-in so you can now interact with the new Apple TV using Siri. Apple’s universal search can browse multiple video services (iTunes, Netflix, Hulu, HBO, Showtime) for the shows and movies you’re looking for. You can search for titles, actors, genres, and even granular criteria like guest spots or cameos on TV shows.

Apple is introducing its new and improved physical remote with the latest Apple TV. The remote features a touch surface for easier navigation through the device’s user interface, which resembles the previous menu system but is now refreshed and much more in line with modern iOS devices. Apple says the new software is called tvOS.

Apple Tv is coming this October at a price tag of $149