Beats By Dre is a popular brand in headphone and its also very popular for its crazy high price tag. There is nothing new that people Overspending money on products which are way cheaper then they are priced.
Tech blog Bolt bought a pair of Beats Headphones retailed at $199 and took them apart piece by piece. From that they founded that the lightweight headphones were made of mostly snappable, plastic parts that only cost $17 to manufacture before labor.
what is very interesting though , Dr. Dre and Interscope co-founder Jimmy Iovine turned this $17 into a $3 billion empire. This is what branding is all about.