App-Engagement-in-Search

For the last two years, Google has been showing Android users relevant content from apps they have installed on their phones and tablets. Now, it is also bringing this feature to iOS users and apps.

Google’s senior director of its developer product group Jason Titus said that there is only so much integration Google can do for iOS users because it can’t know exactly which apps you have installed on your iPhone or iPad and also said that company is working with an initial set of partners to make sure that the experience is as seamless as possible.

Interested developers are being provided with information on how to set up their app to be included in app indexing when the technology becomes more broadly available. Google shared instructions on how to do this on a blog post it published this morning. Developers who want to have their iOS app indexed by Google will have to add deep linking support, then make sure it’s possible to return to Search results with one click, and provide deep link annotations on their site.they’ll also need to let Google know they’re interested in having their app included by filling out an online form here.

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