Microsoft today launched a new lock screen for its latest windows 10 that will change over time and customize itself based on how each person uses their computer. This brand new lock is screen optional , but if you really want to try it then you’ll see something a lot like the Bing homepage: a beautiful image provided by Microsoft with a number of hot spots on it that you can mouse over for more information.

Screen Shot 2015-04-30 at 12.13.52 am

This new lock screen is named as “Windows Spotlight” . If someone has recently gotten a Windows 10 computer and hasn’t tried Cortana yet, Belfiore explained that Spotlight might change their desktop to a Cortana-like image and include tips on how to use the personal assistant. If someone with a tablet hadn’t used their stylus, Spotlight might display an image highlighting drawing apps.

it’s an interesting idea for how Microsoft can get people more engaged with Windows and market apps to them at the same time. The nice images are a big bonus, too, though it’s hard to imagine how long people will stick around if Spotlight ends up being more about getting you to download apps