LG today finally launched its next flagship the “LG G4”.The smartphone has some serious bona fides when it comes to hardware specs, including a quad HD (1440 x 2560) 5.5-inch screen which uses new “quantum display” tech for better color reproduction, a completely redesigned camera with a larger sensor, Snapdragon 808 and an expandable microSD slot for more storage.

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The star of the show is here is the G4’s most stunning feature might be its unique industrial design, which follows other top-end device makers in angling for quality craftsmanship and materials, but which ends up at a very different destination from most. That leather back option is the result of over three years of research, and carries a special LG-designed treatment aimed at making it water-resistant and less susceptible to scratches and mark ups. In addition to the brown finish we’ve seen bandied about so much already, there’s a beige, sky blue, and black version coming, with more additional colors planned. If leather isn’t your thing, other variants use a hammered pattern back finished in metal or ceramic-painted white plastic. Bonus: All G4 backs are interchangeable with one another.

LG G4 has the ew display is said to have better outdoor visibility, lower power consumption and is also up to the DCI standard, an agreed-upon reference class for color spectrum used by Disney, 20th Century Fox, Sony and many others for film and television. LG says that by contrast, displays based on AMOLED tech are oversaturated when compared to their own panels.

LG is once again going with a 16 megapixel sensor on the back, but it’s a larger sensor vs. the G3, and it has a super bright f/1.8 aperture, both of which should help with low light image capture. The image stabilization tech used should be twice as effective, and is the most powerful on the smartphone market, per the company, and in addition to capturing RAW, advanced photographers can also enter manual mode to control things like shutters speed, ISO, white balance and more. A special sensor positioned under the flash is also new, and helps to determine true whites for more accurate color balance without WB manipulation.

Not to forget the lg g4 comes in with Snapdragon 808 under the hood is a 64-bit hexacore CPU clocked at 1.8GHz, and should provide plenty smooth performance for both launching and using apps.

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But the best part for me is that the OS is builded in keeping google lovers in mind , meaning meaning that Google’s suite of productivity apps comes pre-installed, and that Chrome is the default browser choice. There’s OS-level Chromecast support, too, for sharing from your onboard music library and gallery apps, and most of LG’s own apps feature Android Wear extensions out of the box. You also get 100GB of free Google Drive storage for two years with G4 purchase.

The LG G4 goes on sale in Korea first, with a street date of April 29, and will arrive in the U.S. by the end of May or the beginning of June.

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