“This is what Facebook is supped to be doing, which is removing friction from everything.”
Facebook’s goal is to connect people face to face no matter where they are or what mobile connection they have , so back in 2011 facebook introduced desktop video calling in partnership with Skype and now Messenger is launching free VOIP video calling over cellular and wifi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries.
Facebook messenger has over 600 million user and 1.44 billion on Facebook , the new VOIP video feature has a massive built-in audience. Mark Zuckerberg said on last week’s Facebook earnings call that Messenger already accounts for 10% of global mobile VOIP calls. He believes free, high audio quality VOIP will displace traditional phone calling, and video calling could accelerate that.
Messenger has no plans to charge for audio or video calling. Instead, it knows more messaging drives lock in with Facebook’s News Feed where it makes tons of money from ads.
One smart thing Messenger allows is for one person to turn off their video feed to make the other person’s high quality. This way if you’re sitting at home and a friend is on a mountain in Norway, you can give them the extra bandwidth because what matters is seeing their scenery, not them seeing your bedroom.
Protecting people from their own data usage will be important for the feature. Though Facebook offers a way to disable auto-play of News Feed videos when you’re not on Wi-Fi to save people’s data plans, some users who didn’t still felt burned when they saw their bills.
Overall, Messenger’s voice and video quality were strong despite an imperfect mobile connection. And since everyone you know is probably already on Facebook and connected to you, and you can easily find new contacts there, Messenger could take the hassle out of simulating a face-to-face conversation.
Video calling in Messenger will become available today for iOS and Android users in Belgium, Canada, Croatia, Denmark, France, Greece, Ireland, Laos, Lithuania, Mexico, Nigeria, Norway, Oman, Poland, Portugal, the United Kingdom, the U.S. and Uruguay. More regions will be added in the coming months.
A blog by : Jay Patel (@imJaypatell)
via : Facebook Newsroom