Samsung’s latest flagship goes on sale in Japan on April 23, but customers won’t find Samsung’s logo on the devices as usual, instead they will be co-marketed with carrier partners as the ‘Docomo Galaxy’ and ‘au Galaxy’.


Samsung has also renamed its Facebook Page in Japan to ‘Galaxy Mobile Japan’ — against removing reference to ‘Samsung’ — while the marketing visuals for its new phones are also bereft of its name. According to the figures from Counterpoint Research, Samsung sat in fifth place in Japan with less than five percent market share during November 2014. That’s in contrast to arch rival Apple, which captured half of all smartphone sales in the country during October and November 2014.

Few Rumors spiraling earlier this year suggested that the company would exit Japan after failing to make a meaningful impact in the country. Instead, it is giving its phones a shot without any direct links to the mothership.