Comcast has drawn a new battle line against Google Fiber by launching a 2Gbps fiber broadband service called Gigabit Pro. which it will start rolling out in Atlanta from next month and will be available in 18 million homes across the US by the end of the year.

Comcast also tweaked Google’s nose by saying :

 “our approach is to offer the most comprehensive rollout of multi-gigabit service to the most homes as quickly as possible, not just to certain neighbourhoods.”

To get connected, you’ll need to be “within close proximity” of Comcast’s fiber network and accept the installation of “professional-grade” equipment. That should hint at the likely high cost of Comcast’s new offering, which can be interpreted as a residential extension of the multi-gigabit service that it already offers to businesses across the United States.

For much broader gigabit coverage, the company also says it’s working on a 1Gbps service — matching the speed of Google Fiber — for 2016, which it says will be able to connect “almost every customer in our footprint.”