Give the page a wiggle. Go on, scroll it.The pulsing effect you see, akin to a throbbing speaker, is the outcome of a new identity created for Sonos by Bruce Mau Design. It’s not clear if the illusion is intentional as it’s never mentioned in the synopsis of work — if not, the moiré effect resembling sound waves traveling along a span of catgut is a very happy accident, indeed.
it’s supposed to “advance the idea of the modern music experience.” In fact there’s no mention of the fact the logo pulses in the rationale behind the design, but folks on Twitter soon realised what happened as you scroll down the screen. So either it was designed that way or it was a happy coincidence. Either way, it’s pretty neat